在當今極端競爭的時代,每個企業家都非常熟悉行銷的重要性。透過各種管道進行行銷對於確保企業能夠在市場中蓬勃發展已變得至關重要。沒有適當的行銷策略,公司將無法獲得新客戶並擴大其觸及範圍。

你是否在尋找技巧和技術來為你的業務建立更好的銷行銷管道?如果是這樣,這邊文章就是你所需要的。

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach.

Are you looking for tips and techniques to create better sales funnel for your business? If so, you are in the right place.

What Is A Sales Funnel?什麼是銷售管道?

銷售漏斗是一種行銷概念,提供了客戶進行購買行為的過程示意圖。 之所以使用“渠道(管道)”一詞來做比喻,是因為大多數了解企業的人都是其潛在客戶,並且代表著渠道中最重要,最重要的部分。 這也可能被描述為你的“有熱度的市場(Warm Market)”,並且可能包括那些對你的品牌持懷疑態度的人,或者甚至連想法都沒有的人。 這些人在漏斗的最上方。 實際上,能稱得上「忠實客戶」的人比僅僅只是認識你的品牌的數量少得多。、他們位在漏斗的底部。

以下是為您的企業構建出色的銷售渠道的五個基本步驟:

A sales funnel is a marketing concept that provides a schematic of the process through which a customer goes through while making a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about a business are its potential customers and represent the top, most significant part of the funnel. This might also be described as your “warm market” and may include those who are on the fence about your brand, or barely even giving it a thought. These people are on top. The people who can be described as committed customers are likely much fewer than those who are simply familiar with your brand. They represent the bottom part of the funnel.

The following are the five essential steps in constructing an excellent sales funnel for your business:

1.吸引人的登陸頁面

公司網站的目標網頁是打動你的潛在客戶的第一個、也是最好的機會。 它應該反映你的業務的最佳品質,並說服客戶使用你的產品和服務。 出色的目標網頁可以鼓勵讀者從你的網站上註冊更新或通知。 透過這種方式,你可以與潛在客戶建立定期且連續的互動,從而使他們可以將其分為渠道的不同部分。

1. An Attractive Landing Page

The landing page of your company’s website is the first and best chance of impressing your potential customers. It should reflect the best qualities of your business and convince the customers to utilize your products and services. An excellent landing page is the one that will encourage the readers to sign-up for updates or notifications from your website. In this way, you can establish a regular and continuous interaction with your potential customers, allowing you to work them into different parts your funnel.

2.提供前端報價

誘人的前端優惠應在您的網站首頁上清楚顯示。 優惠應適應市場需求,消費者心態和現代行銷趨勢。 這種策略通常稱為“預售”;在這個階段你正在說服潛在客戶購買你的產品或服務。

2. Give Front-End Offers

An enticing front-end offer should be made clear and visible on the front page of your website. The offers should be adapted to the market’s requirements, consumers mindset, and modern marketing trends. This strategy is often called the “pre-selling” as at this stage of the funnel; you are convincing your potential customers to buy your products or services.

3.添加後端優惠(向上銷售)

後端應向客戶提供擴展購物車的選項。 這意味著剛剛購買或將要從你的企業購買產品或服務的客戶應可以選擇升級其訂單。 例如,你可以創建一個獨特的報價,以優惠的價格為客戶提供更多好處。 渠道中經常採用「加購」策略來提高銷售量或訂單金額。

3. Add Back-End Offers (Upselling)

An option of expanding the shopping cart should be provided to the customers at the back end. It means that the customers who have just bought or are about to buy a product or service from your business should be given the option of upgrading their order. For instance, you can create a unique offer that will provide even more benefits to the customers at an affordable cost. The strategy of upselling is often used in the funnels to enhance sales.

4.向下銷售

向下銷售的選擇與向上銷售策略相反。 該技術在行銷渠道中必不可少,因為它有助於客戶體驗您的業務。 許多公司錯誤地認為降價銷售是業務失敗或消極步驟。

但是,重要的是要確保有嚴格預算限制的人可以有效地利用你的服務。 客戶的預算可能由於多種原因而不斷變化,因此,你應通過提供更便宜,更合理的報價(包括降低銷售價格)來對客戶進行周到的服務。

4. Downselling

The option of downselling is the opposite of the upselling strategy. The technique is essential in the selling funnel as it facilitates the customers’ experience with your business. Many companies make the mistake of thinking downselling to be a failure of the business or as a negative step.

However, it is important to make sure people with strict budget constraints can utilize your services efficiently. The budget of your customers can keep changing due to many reasons, so your business should be considerate towards your customers by providing cheaper and reasonable offers, including the option of downselling.

5.穩定的行銷

設計有效的銷售渠道的最後一個重要策略是保持行銷穩定。跟進你的最新客戶,從他們那裡獲得反饋,並確保他們對你的產品和服務感到滿意是至關重要的。

為了與客戶建立良好的關係,你可以為客戶提供獎勵計劃。可以在此計劃下引入不同的套組和優惠,這將使客戶不斷滿足該計劃的特定門檻並從你的業務中獲得回報。此外,你將能夠使客戶了解該業務的新交易並增加銷售。

上面列出的五個步驟是公司可以用來開發更好的銷售渠道的許多策略中的一些。除了這些步驟之外,每個企業都應評估其企業類型和目標受眾,以選擇適當的策略來為企業創建渠道。

如果您在營銷業務和為您的業務創建更好的銷售渠道方面需要幫助,可以查看BizFire的免費渠道製作和分析程序,以獲取整個過程的幫助。它使你的渠道策略變得非常容易。

5. Steady Marketing

The last important strategy of designing an efficient sales funnel is to keep your marketing steady. It is essential to follow up with your latest customers, take feedback from them, and make sure they are happy with your products and services.

To establish a good relationship with your customers, you can offer a rewards program for your customers. Different packages and offers can be introduced under this program which will keep the customers coming to meet a specific threshold of the program and get rewards from your business. Moreover, you will be able to keep the customers informed about new deals of the business and increase sales.

The five steps listed above are some of the many strategies that can be adopted by the firms to develop a better sales funnel. Other than these steps, every business should evaluate the type of their business and the targeted audience to select appropriate strategies to create a funnel for the business.

If you need help in marketing your business and creating a better sales funnel for your business, you can check out the BizFire’s Free Funnel Maker & Analyzer program to get help in this whole process. It makes your funnel strategies so much easier.