對於許多人來說，他們的生意是他們的主要收入來源，也是他們為家庭提供收入的方式。 為了使企業能夠繼續產生穩定的收入來源並成長，企業需要尋找新客戶。有過創業經驗或正在經營生意的人都會告訴你這是一件多麼競爭的事!因為你的客戶總是有很多選擇，因此你必須主動出擊。 開發新客戶真的是一件困難的事，但是幸運的是，在網路時代，我們擁有成千上萬的廣告平台行銷手法。
For many people, their businesses are their primary source of income and the way they provide for their families. In order for a business to continue generating a steady source of income, and to grow, a business needs to seek new clients. Anyone who’s been in business for a day can tell you how competitive it is. Your customers have plenty of businesses to choose from so you have to go out and find them. It’s hard to be found by new customers, but luckily in the age of the internet we have thousands of platforms and means to advertise and market ourselves.
Sales Leads，簡稱 Lead(s)。在《集客行銷—Inbound Marketing》一書的繁體中文版中，翻譯為「潛在客戶名單」。MBA 智庫百科則翻為「銷售線索」。
Whether your business is online or offline both avenues are great for getting the word out about what your business is doing. Many believe multimedia marketing is only for the big dogs in the business, but local companies have many avenues before them as well.
如果你想吸引某些群體或人口統計信息，則可以選擇當地的雜誌或報紙。雜誌和紙本出版物往往依照不同的出版目的而有特定的受眾，因此這是一種吸引本地人並吸引特定受眾的好方法。 透過在地出版品，你也更有可能接觸到當地受眾。 即使在2020年，報紙廣告仍然是有效的方法。
If you’re trying to draw in certain groups or demographics, local magazines or newspapers may be the way to go. This is a great way to reach people locally and to reach a specific audience since magazines and paper publications that operate by subscription will cater to a certain audience. By using local publications you also have a higher probability of reaching people in the neighborhood. Even in 2020 there are still ways to be effective in newspaper advertising as well.
Pay per click and similar methods of online advertising are still alive and well and with customizable tools and targeting options, ads on platforms like Google, Instagram and Facebook are becoming better than ever. These platforms allow you to set custom budgets and running times as well as specialized goals and targeting options. Social media is ideal for reaching customers because you can reach out to potentially millions or even billions all over the world, but you can narrow them to those who are most likely to take an interest in your business. Local businesses can utilize this incredible option as well, since the ads programs allow you to also target your customers geographically and may even be able to track local behaviors like store visits. Many businesses are using social media to advertise their business as well as to generate leads on platforms like Facebook. Online ads are the ideal way to reach out to potential clients and customers as well as prospective leads globally, nationally, and yes, locally, at the click of a button.
Google是世界上使用最廣泛的搜索引擎。 雖然該平台可以讓你潛在地吸引全球數百萬甚至數十億的客戶，但它也是收集本地潛在客戶和客戶的理想選擇。 你知道嗎？ 超過一半的智慧型手機用戶在當地通過簡單地在搜索引擎中鍵入公司或服務名稱，“附近”一詞就能精確地在Google上找到服務，以及在附近找到他們所需要的東西。 優化你的網頁、網站、登錄頁面、社群媒體頁面以及我的商家是查找在地客戶的最佳方法。 所有在地商家都應考慮優化在“ Google我的商家”上的商店訊息。
Google is the most widely used search engine in the world. While the platform allows you to potentially reach millions or perhaps even billions of customers all over the world, it’s also ideal for gathering local leads and clients as well. Did you know? More than half of smart phone users locally find services on Google by simply typing a business or service name then the words “near me” into search engines to find what they need locally. Optimizing your business webpage, landing page, and social media page as well as local results is an ideal way to find the people you need locally. All local entrepreneurs should consider optimizing their listings on Google My Business.
本地商家仍然經常依靠久經考驗的真實方法，而在數字時代的現代化並未使這些方法過時的情況下，它在許多方面進行了改進。 像Vistaprint這樣的線上網站使印名片和傳單等紙本文宣品比以往更加容易，以幫助你在時機成熟時親自發聲。 線上專家或自由接案者提供的服務使設計變得更加容易，並且如果你不想等待，甚至可以在提供此服務的本地商店取貨。
Local businesses are still often relying on tried and true methods, and where the modernization of the digital age hasn’t rendered these methods obsolete it has in many ways improved them. Online websites like Vistaprint make it easier than ever to print paper promotional materials like business cards and flyers to help you get the word out in person when the times comes. Design is made easy by online wizards or cheap freelancer services, and if you prefer not to wait for shipment you can even pick them up at your local Stores that offer this service.
Business cards are still a tried and true method for networking and reaching out to local clients and should be carried on you at all times. Often business owners have complained of networking and business opportunities arising in daily conversation, only to realize they had nothing to give the potential client who may have been to rushed to take down a number. Business cards are still a great way to make people aware of your business, social media pages, web pages, and may even be a great way to draw local traffics to your leads pages.
商業世界中的許多人仍然對電郵行銷(E-mail Marketing)持不同意見，但是即使作為潛在客戶產生的手段，它肯定仍然有效。 這需要一些工作和研究，但是你可以通過電子郵件行銷有效地進行行銷並與潛在客戶聯繫，這是與本地潛在客戶聯繫的可靠方式，因為你知道所有收件人都在附近。雖然電子郵件行銷可能沒有以前那麼有效，但是許多企業仍在使用有效的方式來擴大其客戶群。
Many in the business world still have mixed views about direct mail marketing, but it is certainly still effective even as a means of lead generation. It takes some work and research but you can market and reach out to leads effectively through direct mail marketing and it is an assured way to reach out to local leads since you know all your recipients are in the neighborhood. Direct mail marketing may not be as effective as it used to be, but many businesses are still using as effective way to expand their client base.
One thing that’s making life easier for business owners of every size and stripe, is the development of software that automates and streamlines the process. Programs like Macroleads allows you to organize your leads and reach out far more effectively to potential clients, all while saving precious time.