為什麼標題TAG對網站排名很重要?
擁有網站、並在網站上發布原生內容的任何人都希望看到該網站在Google和其他搜索引擎上有更高的排名。 儘管許多人可能認為只要能寫出高質量的內容，發布並推廣它就足以使網站成功，但事實並非如此。 特別是在這個競爭激烈的時代、成千上萬的網站在爭奪同一種受眾。
Anyone who owns a website and publishes original content on it wants to see the site ranked higher on Google and other search engines. While many may believe that writing a top-quality piece of content, publishing it, and promoting it is enough to make the website successful, it is certainly not. In this era of fierce competition when thousands of websites are competing for the same kind of audience.
在這樣的競爭環境中，SEO做法在網站排名中起著至關重要的作用。 根據著名的SEO工具Moz的說法，標題標籤是僅次於內容的網站排名第二重要的因素。 標題標籤可能是網站成功的成敗因素。優化的標題標籤對於提高網站排名和增加流量至關重要。 許多工具，例如Web Fire，也可以幫助網站編寫獨特的標題和內容，以確保網站排名更高。 有時候，網站雖有不錯的排名；但由於標題標籤不好或沒有吸引力，實際點擊次數仍然可能很低。
這篇文章要探討所有和標題標籤相關的重要訊息，以及它們為什麼在網站排名中佔有如此重要的角色。
In such a competitive environment, SEO practices play an essential role in website ranking. According to Moz – a renowned SEO software – title tags are the second most crucial factor for ranking your website after the content. Title tags can be the make or break factor in the success of your website. Optimized title tags are essential in boosting the ranking of your website as well as increases its traffic. Many programs like Web Fire can also help websites in writing unique titles and content to enure the website is ranked higher. Sometimes, the ranking might be higher, but the clicks can still be low due to bad or unattractive title tags.
This article discusses all of the important information about title tags and why they are vital in the ranking of a website.
什麼是標題標籤What is a Title Tag?
標題標籤與書籍和雜誌中的標題沒有太大區別，只是標題有助於在搜索引擎結果（SERP）上對文章進行排名。 遵循SEO標準且有吸引力的標題始終擁有較高的排名。 搜尋結果（SERP）中，標題標籤會顯示為一個可點擊的標題連結。 它們提供了準確而簡短的內容描述。
一般來說，Google多顯示約40-60個英文字元，中文字元則大概是30個字元左右。因此，通常建議標題標籤字數不要過多(若是以中文撰寫，字數建議維持在15-25個字)，以確保搜索引擎能完全顯示標題標籤，在可視的範圍內使用者更有可能點擊。
Title tags are not much different from the titles in books and magazines, except that the title helps in the ranking of articles on the search engine results page (SERP). An attractive title that follows SEO standard will always rank higher. Title tags are displayed on SERPs as the clickable text for the keyword searched by a user. They provide an accurate and brief description of the content.
Usually, Google displays 40-60 characters of a title tag. Therefore, it often recommended keeping the title tags under 50 characters so that it is fully displayed by the search engines, and readers are more likely to click.
標題標籤在網站排名中的重要性
標題標籤是幫助搜索引擎熟悉你網站內容的最關鍵因素之一。 此外，標題是人們對你網站的第一印象。
Importance of Title Tags in Ranking of a Website
Title tags are one of the most critical factors in helping search engines getting familiar with the content of your website. Moreover, the title is the very first impression that people will have on your website.
由於以下原因，標題標籤與網站排名相關：Title tags are relevant in ranking your website due to the following reasons:
搜尋結果頁面的高排名High Ranking on SERPs
你文章的標題標籤將確定其在搜索引擎結果頁面上的排名。 它越有吸引力、越好，越能提高排名在前面的可能性，這意味著可能會有大量的人點擊它。
The title tag of your article will determine its rank on the search engine result page. The more attractive and better it is, the higher it will be ranked, which means a large number of people are likely to click on it.
一個獨特的標題標籤A Unique Title Tag
一個獨特的標題標籤將幫助如Google之類的搜索引擎了解內容的獨特性和可信性。 最終將會幫助你的內容從網路上成千上萬的網頁中脫穎而出，並且網站排名將更高。
A unique title tag will help search engines like Google to understand the uniqueness and credibility of the content. As a result, your content will stand out from the thousands of web pages present on the web, and the website will be ranked higher.
社群平台最好的宣傳Promotion on Social Network
社群媒體平台如Facebook、Instagram使用文章的標題標籤來決定分享該頁面時所顯示的內容。 因此，迷人的標題標籤對於網站的推廣至關重要。
Social media platforms like Facebook and Instagram use the title tag of an article to determine what to show when that page is shared. Hence, a captivating title tag is vital for the promotion of your website.
如何制定好的標籤How to write good Title Tags?
現在我們已經知道一個好的標題標籤的重要性。 我們還希望能進一步了解標準的SEO做法、以編寫引人入勝的標題標籤。
Now we are familiar with the importance of good title tags. We also will want to learn about standard SEO practices to write engaging title tags.
保持標題標籤的最佳長度Keep an Optimum Length of Title Tag
過長的標題將被省略，並且省略號將由搜索引擎自動添加。因此你應該將標題的長度保持在適當範圍(英文字60字、中文字30字)以內。 此外，英文標題應避免全部使用大寫，，因為對使用者來說不方便閱讀某些用戶可能會覺得難以閱讀，並且大寫英文字母的寬度較寬，會大幅限制可顯示的字數。
A long title is cut off, and ellipsis is automatically added by the search engine. You should keep the title under 60 characters long. Moreover, avoid capitalizing the title as some users may find it difficult to read, and it will dramatically limit the number of characters to be displayed.
避免堆砌SEO關鍵字Do not add excessive SEO keywords
不應過度使用主要關鍵字，因為它是SEO的一種不好做法。 例如:“買衣服，最好的衣服，打折衣服”之類的標題不是好標題，因為它過度強調了關鍵字“衣服”。 這些標題類型通常會被搜索引擎標記為不當使用，因此應避免使用它們。
The primary keyword should not be used excessively as it is a bad SEO practice. For example, a title like “Buy clothes, best clothes available, discounted clothes” is not a good title as it overemphasizes the keyword “clothes.” These types of the title are often flagged by the search engines for inappropriate uses, so you should avoid them.
為每個網頁撰寫獨特的標題Write a unique title for each page of the website
獨特的標題對於區分頁面內容和吸引新用戶至關重要。然而大多時候網路上已經有數以百萬計的有關各種主題的頁面，因此無法寫出完全不重複、唯一的標題。幸好，不斷進步的科技為我們帶來各種現代化的好用工具，透過程式碼撰寫的模板可以幫助你編寫引人入勝的標題標籤。
Unique titles are essential in distinguishing the content of pages and attracting new users. Sometimes, it is not possible to write a completely unique title since millions of pages are already on the web on various topics. However, modern tools and code-based templates are present, which can help you in writing an engaging title tag.
一開始就寫重要的關鍵字Write important keywords at the start
標題標籤開頭的關鍵字對搜索排名的影響更大。 此外，人們很有可能閱讀搜索結果的前幾個單字、因此標題的最前方是最多人會看到的位置。因此強烈建議你在標題標籤的開頭寫上關鍵字，以吸引更多訪問量並使網站排名更高。
如果你有網站，並希望確保擁有最佳的標題標籤和SEO優化，則應考慮使用Web Fire之類的工具。 你將可以根除網站上的任何問題，並大幅提高其SEO排名。
Keywords that are at the start of a title tag have more impact on the search ranking. Moreover, people are also more likely to read the first few words of a search result, so it is highly recommended that you write the keywords at the start of a title tag to attract more traffic and rank your website higher.
If you have a website and want to make sure you have the best title tags and SEO optimiztion you should consider programs like Web Fire. You’ll be able to root check out any issues with your website and substantially improve its SEO rankings.
