有吸引力且引人入勝的Facebook廣告是有效策略相結合的結果，沒有廣告可以說是完美的，因為一些廣告由於各種原因比其他廣告效果更好、Facebook廣告市場的競爭越來越激烈。 人們正在意識到這個社交媒體巨頭的力量，並希望利用該平台來宣傳其產品和服務。
An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social media giant and hope to utilize the platform to advertise their products and services.
Facebook廣告中極聚焦的定位以及創造力是製作出色的Facebook廣告的一些基本技術，但是，以下一些其他重要策略也可用於製作更好的Facebook廣告：
Laser-focused targeting and creativity in Facebook ad creation are some of the essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adopted to create a better Facebook ad:
1.瞄準特定群眾Target a specific Audience
受眾因企業和廣告的主要用途而異，因此製作廣告的第一步是將「誰是你的受眾？」牢記在心。
誘人的做法是製作一個通用廣告，並通過一個廣告定位成千上萬的人，但是，這種方法就像亂槍打鳥，可能並不會提高你的投資回報率。吸引人的更好方法就是在你的利基市場中製作特定的Facebook廣告，並針對符合目標客戶標準的少數人群，針對性較強的廣告可以吸引更多人，因為它是專門針對該受眾群體量身定制的。
製作廣告時，你必須先回答兩個基本問題：“誰將看到這個廣告？”和“這個廣告的想要傳達什麼？
”The first step in the creation of an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad.
A tempting thing to do is create a general ad and target millions of people through a single ad. However, this method is like shooting a gun in the air, and probably won’t be pretty for your ROI. A better way to attract people is to create a specific Facebook ad in your niche and focus on a smaller number of people that fit your target customer criteria. An ad that’s targeted is more likely to engage people because it will be tailored specifically to that audience.
While creating an ad, you must make sure to answer two fundamental questions: “who will be seeing this ad?” and “What is the message of this ad?”
2.製作多個廣告並對其進行測試Create Multiple Ads and Test Them
即使花費數小時來製作Facebook廣告，結果卻很有可能只是把錢丟到水裡。因此正確的做法是，根據情況、為每個廣告製作不同的版本並與目標受眾進行測試，以了解哪個效果最好。
Even after spending hours in creating a Facebook ad, it can fall flat. Hence, you should always create different versions of every ad and test them with your target audience to get an idea of which one works the best.
遵循Facebook廣告的架構是必要的，Facebook 廣告必須具備 3 個部分： 行銷活動(campaign)、廣告組合(ad sets)和廣告(ads)。行銷活動設定過程從選擇廣告的目標並命名行銷活動開始。在廣告組合階段，目標受眾已被選定、廣告預算及其他選項也已決定。最後，來到「廣告設計」的層級。
★請注意，行銷活動可以包含多個廣告組合，而且也能為各個組合選擇不同的目標設定、排程和預算選項。
什麼是廣告？
廣告就是顧客或廣告受眾看到的內容。在廣告層級，您會選擇廣告創意，其中包括圖像、影片、文字和行動呼籲按鈕等項目。（info from Facebook.com）
It is essential to follow the formal structure of the Facebook ad, which has three levels – campaign, ad sets, and ads. The process is started by selecting the aim of your ad and naming the campaign. In the ad set level, the target audience is selected, along with the budget and a few other options. Finally, the ad is designed in ads level.
Facebook允許已發布的廣告為每個廣告上傳最多六張圖片。廣告發布後，這些圖片會由Facebook自動調整。這意味著Facebook會展現你廣告的所有形式，粉絲也會看到各種關於廣告的展現、並在該廣告下方以互動、留言的方式表達共鳴，因此，製作不同版本的廣告並對其進行測試，對於擴大客戶群十分重要。
Facebook allows ads published to upload up to six pictures for each ad. Once the ad is posted, these images are automatically rotated by Facebook. It means that Facebook will show all variations of your ad, and the ad, which is resonating the most with the readers, will ultimately be shown more. Thus, creating different versions of an ad and testing them is important to expand your customer base.
3.廣告折扣和優惠 Advertise Discounts and Offers
許多人排斥嘗試一些新產品，因為他們擔心浪費金錢，這在心理概念上稱為『損失規避』，這證明了比起“損失”、人們更害怕“失去”東西，要克服這個障礙，你應該免費提供產品、或是提供“買一送一”、折扣商品、免運這類的好處。如果預算可以負擔，最好還可以每週或每月免費贈送贈品，許多品牌在最近發現，這已成為培養忠實客戶的重要策略。這些策略將確保客戶被你的廣告所吸引，並且更願意進一步與你的品牌聯繫。
Many people don’t even try some new products because they have a fear of wasting their money, which is proved by the psychological concept call loss aversion – people are more fearful of losing things than gaining. To overcome this barrier, you should offer free products, offers like “Buy One Get One Free,” discounted products, and free delivery. If you can afford it, you should conduct weekly or monthly free giveaways as well because, in recent times, they have become a vital strategy in cultivating a loyal customer base. These tactics will ensure that the customers are attracted to your ad and more likely to contact you if the offer is enticing for them.
4.確保你的廣告脫穎而出 Make sure your ad stands out
每天都有數十萬個廣告在Facebook上投放，因此吸引粉絲的注意力已經變得非常困難，因此，獨特且出色的設計廣告以確保粉絲願意點擊它， 而不是像看到其他任何普通廣告一樣只是往下滑。
廣告中使用的整體設計，樣式和圖像對於吸引使用者的注意力非常重要。如果根據廣告內容使用明亮、準確的圖片，使用者會有較高的機率點擊它。
There are hundreds of thousands of ads running on Facebook on a daily basis. It has become very difficult to capture the attention of the users. Therefore, it is important to design your ad uniquely and outstandingly to make sure the user clicks on it and not just scroll it down like any other ordinary ad.
The overall design, style, and images used in the ad are very important in captivating the users’ attention. If you use a bright and right image according to the content of your ad, it is more likely to be clicked on by the user.
5.使用呼籲 (CTA,Call To Action) 功能
一個吸睛的廣告除了吸引使用者點擊之外，還能使人們可以輕鬆地與你和你的公司聯繫； Facebook提供了一個可點擊的CTA按鈕，廣告受眾可以通過該按鈕致電給你或直接向你發送消息。 這個功能應該要適時地放入廣告中適合的位置、以方便用戶與你聯繫。
Along with being an attractive ad, your advertisement should make it easy for people to contact you and your company. Facebook offers a clickable CTA button through which the audience of your ad can call you or message you directly. This feature should be added appropriately in a good ad to facilitate the users in getting in touch with you.
所有這些策略對設計一個完美的Facebook廣告都是有幫助的，許多廣告代理商和工具還提供廣告設計服務，以確保您的廣告在Facebook上脫穎而出並吸引目標受眾。一旦你的廣告開始進行， 擁有一個Facebook廣告管理系統（例如自動廣告）以便管理和優化會是一個更有效率的做法。
All of these strategies will be useful to you in designing a perfect Facebook ad. Many advertising agencies and professional programs also offer their services in ad designing to make sure your ad stands out on Facebook and attract the target audience. Once you get your ads up and running, choose a Facebook Ad management system like Automated Ads to manage and optimize your ads.