如何寫出好的部落格文章?
即使有些人認為部落格正在消失(推薦閱讀:『你以為部落格已死，其實只是因為你從未開始認真經營』)，但無法否認的是近十年來人們對部落格的興趣可說是來到最高點、而且部落格的發展趨勢更為準確。因此，毫無疑問，部落格將繼續存在，並且達到前所未有的競爭狀態。
隨著社交媒體，自由接案和SEO廣泛地被運用，部落格的趨勢近來急劇增加，每天都有數以百萬計的部落格寫作，但是這裡有一些基本的技巧和建議， 是如果你希望能寫出引人入勝的文章、不能不知道的技巧。
It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate they’re evolving. Make no mistake, blogs are here to stay, but they’re more competitive than ever. With social media, freelancing, and SEO becoming widely used around the world, the trend of blogging has dramatically increased in recent times. Millions of blogs are being written on a daily basis, but there are some basic tips and techniques which should be implemented in every excellent and engaging blog post you write.
1.吸引人的標記和標題
許多作者經常忽略一個好的部落格文章其實只需要一個明確的主題，而無需在單一部落格文章中加入大量的想法和主題，因為文章的主要目的是討論和闡述一個想法。 好的標題是一眼就能吸引讀者註意力並簡要描述發布內容的標題，它應該基於引人入勝的雜誌標題或新聞快報的模式來吸引用戶並促使他們點擊連結。
Captivating Title and Headline
Many writers tend to ignore the fact that a good blog post is always about just one idea. There is no need to add numerous ideas and topics in a single blog post because the primary purpose of a post is to discuss and elaborate on one idea. A good title is the one that captures the readers’ attention at the very first glance and briefly describes the content of the post. It should be based on the pattern of an engaging magazine headline or a newsflash that attracts the user and forces them to click the link.
你應該花一些時間為你的發布設計一個超棒的標題，因為它將是所有讀者看到的第一篇文章，並且如果它對使用者來說不夠吸引人，你可能會失去潛在的讀者。
You should take time in crafting a fantastic headline for your post because it will be the first item that any readers see, and if it is not catchy enough for the user, you may lose a potential reader.
2.創造引人入勝的段落
透過網路上的大數據分析結果，我們知道使用者的第一印象非常重要。也由於所有內容都在讀者面前呈現，要吸引讀者的注意力變得更具挑戰性。 除非內容獨特且引人入勝，否則沒人會願意花長時間閱讀。
如何呈現部落格文章的開頭段落對於保有讀者對你的寫作感興趣至關重要。 部落格文章要以有趣的引文、或是引人深思的問題或大膽的聲明開頭。
部落格文章的開頭第一段對於保持讀者對你的寫作感興趣至關重要。部落格文章始終應以有趣的引號，引人深思的問題或醒目的描述開頭。
An Engaging Opening Paragraph
The importance of the first impression of a user cannot be understated. A large amount of data is available on the web that will support this. With all the content out there, it has become much more challenging to hold readers’ attention. No one’s going to read for an extended period of time, unless the content is unique and engaging.
An opening paragraph of a blog post is crucial to keep your reader interested in your writing. Blog posts should always start with something interesting like an amazing quote, a thought-provoking question, or a bold statement.
3.目標受眾
好的部落格文章是針對特定受眾的文章，具體取決於文章的主題和相關性。為了寫一篇好文章，你應該知道你的聽眾是誰，以及他們在尋找什麼。以受眾為目標，對於確保你所創造的內容確實提供對該領域感興趣的讀者至關重要。有針對性的發布可以更有效地吸引你的部落格更多流量，並保持讀者的注意力。
許多部落格通過巧妙地猜測受眾的需求和興趣而獲得成功。但是，應該以專業的方式進行。考慮使用互聯網上可用的其他工具來確定讀者可能提出的要求。其中一些工具可能包括Twitter高級搜尋，關鍵字工具。 SEMrush等。
Targeted Audience
A good blog post is the one which targets a specific audience, depending on the topic and relevance of the post. In order to write a good post, you should know who your audience is and what they are searching for. Targeting an audience is vital to make sure your content reaches the right kind of readers who are interested in the category on which the post is written. A post that’s targeted is more effective in attracting more traffic to your blog as well as keeping the readers glued.
Many blogs become successful by smartly guessing the demands and interest of their audience; however, it should be done in a professional way. Consider using different tools available on the internet to determine the requests your readers might make. Some of these tools might include Twitter Advanced Search, Keyword Tools. SEMrush, and many others.
4.獨特且有趣的內容
優秀的部落格文章不僅可以通過吸引人的標題和開句來吸引讀者的注意力，還可以使整個文章保持興趣。任何部落格文章的內容都應該令人興奮且獨特。確保讀者不會感到厭倦，並閱讀你的全部內容。發布中討論的任何觀點或觀點都應得到一些證據或邏輯的支持，以便向讀者清楚地表達你的想法。盡可能建立高權限，可信賴的連結。清晰，全面，模棱兩可的寫作總是能吸引讀者並使他們參與其中。
Unique and Interesting Content
Excellent blog posts not only manage to capture the reader’s attention through engaging headlines and opening sentences but also maintain interest throughout the post. The content of any blog post should be exciting and unique. Make sure the reader isn’t bored and reads the the entirety of your content. Any point or opinion discussed in the post should be supported by some evidence or logic to present your thoughts clearly to the readers. High authority, trustworthy links are great when possible. Clear, comprehensive, and unambiguous writing always attracts the readers and keeps them involved.
5.使用副標題和較小的段落
易於呈現的部落格文章對於使用戶易於閱讀至關重要。多數人在決定閱讀之前先瀏覽了一篇部落格文章，因此正確設置部落格文章的格式很重要。可以通過將發布分為幾個小標題的標題和子標題來清楚地指出每個部分的主題。
可以使用要點和編號來簡化讀者的視線，並使他們整篇文章都參與其中。部落格的設計，樣式和格式應根據部落格的類型進行適當選擇。
使用項目符號點的一些技巧是：
- 將項目符號視為小標題，以寫下簡潔明了的要點。
- 項目符號應對稱格式化。
- 避免過多的要點
Using Subheadings And Smaller Paragraphs
A well-presentable blog post is essential to make it easily readable for the users. Majority of the people skim through a blog post before deciding to read it, so it is important to format the blog posts properly. It can be done by dividing a post into several headings and subheadings with small paragraphs to clearly indicate the topic of each section.
Using bullet points and numbering can be done to make it easy on the reader’s eyes and keep them engaged throughout the article. Design, style, and format of the blog should be selected appropriately according to the type of blog.
Some the tips in using bullet points are:
• Treat the bullets as small headings to write concise and clear points.
• The bullets should be symmetrically formatted.
• Avoid excessive bullet points
6.圖片
Images
視覺內容是一種可以立即吸引用戶注意的久經考驗的方法。迷人的圖片可以快速輕鬆地增加部落格流量。你應該為部落格拍攝或設計自己的獨特圖像。如果你自己找不到或設計原始圖像，則可以使用許多線上免費資源來獲取內容的照片。考慮使用Canva之類的程序，Pexels，Morguefile等網站以及開放原始碼，無版權照片的PNG。
7.SEO優化
SEO是任何類型的線上內容（包括部落格）的重要組成部分。自然搜尋是部落格所看到的訪問量的很大一部分。你的內容必須遵循SEO最佳做法，並且你網站中使用的媒體經過SEO優化，可以在搜尋引擎結果頁上獲得更高的排名。
優化部落格文章的一些技巧是：
- 編寫適當的元標題
- 應該添加元描述以清楚地描述發布
- 應使用焦點關鍵字
- 應該優化圖像和視頻。
- 使用內部連結進行優化。
如果你需要任何幫助來建立部落格，撰寫出色且引人入勝的部落格文章，則應考慮使用“機器人作者”來進一步幫助你簡化為部落格創建出色的線上內容的過程。
SEO Optimization
SEO is an essential part of any kind of online content, including blogs. Organic searches are a huge part of the traffic blogs will see. Your content must follow the SEO best practices and the media used in your website is SEO optimized for higher ranking on the search engine result pages.
Some of the tips of optimizing a blog post are:
• Write an appropriate meta title
• The meta description should be added to clearly describe the post
• Focus keywords should be used
• Images and video should be optimized.
• Using internal links for optimization.
If you need any help in setting up a blog and writing good and captivating blog posts, you should considered Robot Author for further help with streamlining the process of creating great online content for your blog.
