行銷界長期以來承受時間考驗、並讓人耳熟能詳的一句話“內容為王”為什麼？因為儘管有數百種其他因素（例如SEO做法，社交媒體以及許多其他影響線上業務和行銷的現代趨勢），它仍然是正確的。 SEO專家已經開始接受這樣一種哲學，即內容是任何網站排名中最關鍵的因素。
儘管在很多地方都強調了內容的重要性，但是太多有抱負的線上企業家並沒有完全理解並接受這個想法。許多人會錯過偉大的原創內容可以帶給頁面的好處、當中有很多考量。
One common and popular phrase that has stood the test of time is “content is king” why? Because it has remained true despite hundreds of other factors like SEO practices, social media, and many other modern trends influencing online businesses and marketing. SEO experts have begun to adopt the philosophy that content is the most crucial factor of the ranking of any website.
Despite the fact that the importance of content is emphasized in many high places, too many aspiring online entrepreneurs have not fully understood and embraced this idea. Many will miss out on the benefits that great and original content can bring to a page. There are many to consider.
但是，首先，必須熟悉實際內容。這個問題沒有簡短的答案。內容無處不在，無所不在。在部落格，發布和文章中，你可以找到它以及Web內容，例如“關於我們”頁面或描述產品和服務的頁面，所有這些都是頁面內容的一部分。此外，社交媒體上的發布也被視為內容。
許多公司和企業認為，定期且僅大量上傳內容可以提高其網站的可見度，排名，並最終提高銷售量。在一定程度上，定期發佈內容可能是必不可少的，但是所產生的內容的獨特性和吸引訪問者的重要性也很重要。
First of all, though, it is essential to be familiar with what content actually is. There is no short answer to this question. Content is everywhere and it’s used in everything. In blogs, posts and articles you can find it along with web content like an “about us” page or a page describing products and services, all of which are part of the page’s content. Moreover, the posts on social media accounts are also considered content.
Many companies and businesses think that uploading content regularly and in large amounts alone will improve the visibility of their sites, ranking, and ultimately, sales. It may be true to some extent that posting content regularly is essential, but it is also important that the content produced is unique and engaging to visitors.
好的內容包含以下：
Good content performs the following functions:
- 幫助企業品牌化。
- 改善網站的搜索引擎結果頁面（SERP）排名。
- 提高客戶參與度，並吸引更多的網站流量。
- 創造潛在對象和銷售。
• Helps in branding of the business.
• Improves the search engine result page (SERP) ranking of the website.
• Increases customer engagement and attracts more traffic to the site.
• Generates leads and sales.
內容的類型
Types of Content
如前所述，內容不僅僅是網站上的文字。它涵蓋了所有可被用戶共享和易於閱讀的資料，這將導致客戶群的擴大和更好的品牌塑造。
As discussed earlier, content is much more than just words on a website. It encompasses all those materials that are shareable and easily readable by the users, which will lead to the expansion of the customer base and better brand building.
某些類型的內容可能包括：
1.書面內容
文章，新聞稿，學術報告，論文和部落格文章均為書面材料。最近幾年出現了許多現代類型的內容，但是書面內容仍然被認為是必不可少的內容類型，因為在發布不同的材料時必須這樣做。此外，它還充當著領導者的角色，並可能為企業帶來銷售。
Written Content
Articles, press releases, academic reports, papers, and blog posts are all written material. Many modern types of content have emerged in the last few years, but written content is still considered an essential type of content because it is imperative in publishing different material. Moreover, it acts as a lead magnet and possible sales for a business.
2.社交媒體內容
社交媒體內容能夠快速，輕鬆地吸引世界上任何地方的大量人。所有Facebook發布，推文，LinkedIn發布和Instagram媒體都可以共享，因此被視為社交媒體內容。
Social Media Content
Social media content has the ability to reach a massive number of people anywhere in the world quickly and easily. All Facebook posts, tweets, LinkedIn posts, and Instagram media is considered to be social media content because it is shareable.
3.多媒體內容
多媒體內容的範圍已經增加了很多。必須共享視覺內容甚至影片，以保持觀眾的參與度。受惠於YouTube和Vimeo上迅速增長的影片創作者，影片的影響力越來越大。每天都會大量上傳不同類型的影片，例如採訪，教學影片，產品評論，vlog，評論和遊戲影片。這些趨勢正在增加引入不同類型的多媒體內容，尤其是吸引人的影片的重要性。
Multimedia Content
The reach of multimedia content has increased manifold. It is imperative to share visual content and even videos to keep your audience engaged. Thanks to rapidly growing video contributors on YouTube and Vimeo, the influence of video is growing. Different types of videos like interviews, teaching videos, product reviews, vlogs, reviews, and gaming videos are being uploaded daily and in heavy volume. These trends are increasing the importance of introducing different types of multimedia content, especially engaging videos.
討論這些類型的內容很重要，因為即使內容的定義由於技術的進步和現代趨勢而發展，但內容仍然是最重要的。為什麼？因為它用於所有不同類型的業務以及所有不同平台中。隨著數位網路商業世界的競爭越來越激烈，使用內容作為在任何平台上傳播消息的方式變得越來越重要。
It’s important to discuss these types of content because even though the definition of content has evolved due to advances in technology and modern trends, content is still king. Why? Because it is used in and by all different types of business and all across various platforms. As the internet world of business becomes more competitive, it’s becoming more important to use content as a way of spreading your message on any platform.
客戶參與Customer Engagement
公司和企業家必須讓他們的客戶保持最新狀態並從事他們的業務。內容應該是唯一的，並吸引你的用戶。吸引人的內容會吸引人們，並使你的品牌與客戶建立更牢固的聯繫。此外，即使你尚未實施任何其他進階策略，優質的內容也將能夠吸引你的網站訪問量。總體而言，它將提高你在搜索引擎上的排名，並且客戶參與度也會提高。
內容行銷是業務成功的重要組成部分。具有出色內容的公司自然對更多的入站連結和訪問量更具吸引力，因此，訪問者購買你的產品或服務的機會也會增加。
It is imperative that companies and entrepreneurs keep their customers updated and engaged in their business. The content should be unique and engaging for your users. Engaging content draws people and allows your brand to build a stronger bond with the customers. Moreover, good content will be able to attract traffic to your website, even if you have not implemented any other advanced strategy. Overall, it will increase your ranking on search engines, and customer engagement will improve.
Content marketing is a vital part of business success. Companies that have excellent content are naturally more attractive to more inbound links and traffic, and hence the chances visitors buying your products or services will also be on the rise.
內容的統計重要性
不同的研究人員及其對數據的分析表明，內容行銷對於提高客戶參與度，擴大企業客戶群以及運行成功的部落格至關重要。例如，
- 大約70％的市場聲稱優質的內容可以吸引更多用戶。
- 社交媒體內容在B2C業務中已變得非常有效
- 根據一項調查，有85％的人喜歡具有娛樂性內容（如個性化故事，解決方案和體驗）的品牌。
- 許多人找到新的業務和公司
The Statistical Importance Of Content
Different researchers and their analysis of the data have shown that content marketing is extremely important in customer engagement, expanding the customer base of a business, and running a successful blog. For example,
• Around 70% of the markets claim that excellent content leads to more engagement with the users.
• Social media content has become highly effective in B2C businesses
• According to a survey, 85% of people prefer brands that have entertaining content like personalized stories, solutions, and experiences.
• Many people find new businesses and companies via Twitter and Facebook.
• Video creators on YouTube have become a huge chunk of social media influencers as their content is seen by millions of people all around the globe.
• Overall, great content is necessary for a successful business, and it is much easier and cost-efficient to produce excellent content. Hence, content marketing is cheaper than traditional marketing, and it generates more leads than conventional marketing techniques.
Producing various types of content and implementing content marketing strategies can seem very complicated and intimidating. Fortunately, there are many programs out there that can help. Robot Author simplifies the process of creating engaging content to attracting more users to your sites.