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我們都知道網站排名很重要,但是想要提升網站排名卻是一件不容易的事。雖然透過廣告投放可以短時間增加流量、提升排名,但是並不是所有網站都能有長期且充足的廣告預算去做付費搜尋,因此,就成本效率而言,吸引流量到網站的最關鍵方法是自然搜尋它使我們能接觸到還不知道、不了解品牌網站,但正在搜索與網站相關的特定產品或服務的人。
隨機搜尋成功的主要因素歸結為網站在搜索引擎結果頁面(SERP)上的排名結果,有很多因素可能會導致網站在搜索引擎上的排名不佳,原因可能有以下:

In terms of cost-efficiency, the most crucial method for attracting traffic to your website is through organic searches. They allow you to reach people who don’t even know about your site initially but are searching for a specific product or service related to your website. The primary factor of the success in organic searches boils down to the ranking of your website on search engine results pages (SERPs).
There are a ton of factors that may contribute to your website may not be ranking well on search engines. Some of these reasons are:

一個速度過慢的網站 A Slow Website

當使用者用戶在Google之類的搜索引擎中輸入關鍵字,就會有數百萬個搜索結果可供使用,由於網路上有如此大量的數據,要想長時間保持使用者的注意力就變得很困難。

加載速度更快的頁面不僅可以提供出色的用戶體驗,而且在SEO排名中也發揮著巨大作用。網站速度是Google在網站開發和管理過程中應牢記的一種官方搜索排名算法。 如果你的網站排名不佳,確保無論使用者是使用電腦、或是平板、手機都能順暢開啟並瀏覽將是首要任務。

Millions of search results are available to the user as soon as they enter a keyword into a search engine like Google. With such a massive amount of data available on the Web, it’s become challenging to hold users’ attention for extended periods of time.

Pages that load faster not only provide excellent user experiences but also play a huge role in SEO ranking. Site speed is an official search ranking algorithm in Google that should be kept in mind during website development and management. If your website is not being ranked well, you must ensure that it can be loaded quickly on any desktop along with mobile devices. Mobile site speed is just as important.

模糊的關鍵字和標題標籤 Ambiguous Keywords and Title Tags

如果搜尋引擎無法理解一個網站所提供的產品、服務、解決方案,那麼搜尋引擎將難以排名你的網站;必須明確其內容;使人們易於理解,他們正在閱讀什麼。 為了使內容清晰,使用適當的關鍵字是必要的。
標題標籤是網站排名中至關重要的部分。以關鍵關鍵字開頭的標籤的效果要比將關鍵字放置在不同位置的效果要好得多。確保網站的標題標籤合適並且可以與內容配合。

同樣,許多內容產出者也經常犯這樣的錯誤,寫了與頁面內容無關的描述和標題,結果也就反映在不佳的排名上。

Ranking your website will become difficult; it is not clear to search engines what kind of products, services, and solutions you are providing to your users and their concerns. Content must be made clear. Make it easily understandable people, what they are reading. The use of appropriate keywords is a necessity in achieving clarity in your content.

Title tags are a crucial part of website ranking. Tags that start with a critical keywords perform much better than those in which the keyword is placed in different positions. Make sure that the title tags of your website are appropriate and work with the content of your website.

Similarly, many publishers make the mistake of writing an ambiguous descriptions and headings that are not related to the content of the page. As a result, such pages are penalized in the ranking.

未優化的內容 Unoptimized Content

內容優化對於網站排名至關重要,其中包括對網站上使用的書面內容以及圖像,音頻和其他視覺效果進行優化。許多人使用Google搜索視覺內容,如果你的網站沒有優化的圖片,不太可能在SERP上有好的排名,必須透過使用高質感的圖片,影片,圖表和其他媒體內容來向Google提供更好的資訊來源,以獲得更高的內容排名。

Content optimization is essential for the ranking of a website. It includes the optimization of the written content as well as images, audio, and other visuals used on a website. Many people use Google to search visual content, and if your website does not have optimized images, it is unlikely to be ranked high on the SERPs. High-quality images, videos, infographics, and other media content must be used to provide a good signal to Google for more top content ranking.

網站連結的數量和質量不佳 Poor Quantity and Quality of Inbound Links

通常,從其他網站到你的頁面的大量連結將確保你的網站的較高排名,因此連結的質量也很重要,因此這些連結應源自權威網站〈意即,網站權重 (Domain Authority)較高的網站〉

Generally, a large number of links from other websites to your pages will ensure a high ranking of your website. The quality of the links also matters in this regard, so the links should originate from authority websites.

沒有固定的產出 Irregular Publishing

僅僅每星期左右在你的網站上發布一個優化的發布是不夠的,相反,發布應該是定期且一致的,以提高網站排名。

事實證明,許多網站由於沒有固定的產出而排名不佳;通常,SEO排名專家建議每周至少上傳兩到三個優質發布。網站的定期更新有助於吸引受眾,並且流量也會增加。

網站上的最新內容可以使搜索引擎清楚地知道你仍然在網站上活躍並且正在努力使內容新鮮和相關,此外,還應根據發佈時間的情況對內容進行修改

也就是說,『永遠保持最新狀態』,這樣一來,你最有可能在搜索引擎上排名很高,為什麼呢?因為你的頁面將提供有關現在發生的事情的相關內容

It is not enough to just publish an optimized post on your website every week or so. Instead, the publishing should be regular and consistent to boost website rankings.

It has been shown that many websites are don’t rank well because of irregular publications. Usually, SEO ranking experts suggest uploading at least two to three high-quality posts per week. Regular updates from your website help in engaging your audience, and the traffic will increase too.

The latest content on your sites makes it clear to search engines that you are still active on the website and working on it to make the content fresh and relevant. Moreover, the material should be adapted according to the circumstances of the publication time. In other words, stay up to date. This way, you’re most likely to rank very high on search engines. Why? Because your page will provide relevant content about what’s going on NOW.

沒有落實SEO(搜尋引擎優化)原則 SEO Practices are not being followed

在“搜尋引擎”扮演現代人生活當中重要角色的今天,『SEO』是經營網路最重要的主題之一。

網路上提供了許多關於SEO最佳做法的課程,書籍、部落格文章和各種教學。例如:為網站取得SSL認證使用適當的標題標籤上傳相關內容、 撰寫符合主題且吸引人的描述,以及確實做好頁面上的SEO等做法,這些都是許多最新的SEO趨勢,可以提高你的網站排名。

強大的SEO的重點是網站內容如何在搜索引擎中脫穎而出,以確保其排名得到提高;如果你在對網站進行排名時遇到困難,則可能是因為未確實落實SEO做法。
如果你的網站還沒有到達想要的排名,可以考慮使用Web Fire之類的線上工具,藉此消除網站的問題,並在很短的時間和成本內提高排名。

SEO is one of the hottest topics in website management today. Many courses, books, blogs, and guides are available on the internet about the best practices of SEO. Having an SSL certification on your website, using suitable title tags, uploading relevant content, writing engaging meta descriptions, and implementing on-page SEO practices are some of the many latest SEO trends that increase the ranking of your website.

The focus of strong SEO is how content of your website will stand out in the search engines to ensure its ranking improves. If you’ve had trouble ranking your website, you probably haven’t implemented good SEO practices.
If you have a website that’s not seeing the ranks you desire consider programs like Web Fire. You’ll be able to root out issues with your website and substantially improve its rankings in a fraction of the time and cost.